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The joy of giving - Donating to charity rewards the brain

The Economist | Posted: October 12, 2006

PROVIDING for relatives comes more naturally than reaching out to strangers. Nevertheless, it may be worth being kind to people outside the family as the favour might be reciprocated in future. But when it comes to anonymous benevolence, directed to causes that, unlike people, can give nothing in return, what could motivate a donor? The answer, according to neuroscience, is that it feels good. 

 

 

  • Read more [The New York Times] ...
  • Read [Article]: Moll J, Krueger F, Zahn R, Pardini M, de Oliveira-Souza R, Grafman J. Human fronto–mesolimbic networks guide decisions about charitable donation. Proc Natl Acad Sci U S A 2006; 103:15623-15628.
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